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Tires 101
Our definitive tire guide! Atlas presents invaluable insights covering tire fundamentals, tire upkeep, and beyond, ensuring you're armed with all essentials for tire purchasing and care.
Tire Construction
A lot goes into the construction of a tire. It can be made of over 100 separate components, consisting of natural and synthetic rubber, steel, nylon,…
Tire Profile Design
The shape of the tire’s profile (also known as the mold cavity shape) is very important. It affects many factors in a tire’s performance, including treadwear,…
Elements of a Tread Pattern
The tire’s tread pattern design is made up of different elements that all work together to provide the performance intended for the type of a tire.